Privacy policy

Your individual personal data and privacy are important to us. We will take reasonable steps to protect your personal data and to avoid unauthorized access. This Personal Data Protection Policy (“the Policy”) helps you understand how we collect, use and disclose the personal data you have provided to us.

1. Your Personal Data
The Personal Data Protection Act 2012 of Singapore (“PDPA”) governs the collection, use and disclosure of individuals’ personal data by organisations in a manner that recognises both the right of individuals to protect their personal data and the need of organisations to collect, use and disclose personal data for purposes that a reasonable person would consider appropriate in the circumstances.
Personal data is defined in the PDPA as “data, whether true or not, about an individual who can be identified —
a) from that data; or
b) from that data and other information to which the organisation has or is likely to have access.”
1.1 Examples of such personal data that may be collected from you include but are not limited to:
a. your full name, email address and your telephone number(s) and any other information relating to you; and
b. personal data of your family members, such as next of kin, spouses, and children or other beneficiaries

2. Purpose of Collection of Personal Data
2.1 Such personal data will be collected, used, disclosed and/or processed for purpose(s) such as:
a. providing product advise specific to the content on our website;
b. keeping you informed of new products which may be relevant to you;
c. compliance monitoring and audit reviews; due diligence checks; and
d. compliance with any applicable laws and regulations.
Third party personal data (such as spouse, children and parents) provided by you for the purpose of but not limited to, the fact find process or naming as beneficiaries / life assureds in any policy application, is deemed that you have obtained consent from the third party.

3. Disclosure of Personal Data
3.1 We will take reasonable steps to protect your Personal Data against unauthorised disclosure. Subject to the provisions of any applicable law, your Personal Data may be disclosed. to the following groups (not an exhaustive list):
a. our financial adviser representatives;
b. our business partners, the insurers;
c. to third party service providers we may engage to provide services such as marketing and research, telemarketing, printing, mail distribution, information technology and disaster recovery;
d. regulators or law enforcement agencies to comply with applicable laws or regulation or upon their valid request.

4. Marketing/ Optional Purposes
4.1 From time to time, we may contact you via mail, electronic mail or telephone (call or SMS-Text), to inform you about new products, services and events that we think may be of interest to you.
4.2 You can let us know at any time by emailing us at if you no longer wish to receive marketing materials and we will remove your details from our direct marketing database.
4.3 Please note that we may still send you non-marketing messages such as surveys, customer-service notices and other service related notices

5. Use of Cookies
5.1 A “cookie” is a small piece of information that is placed on your computer when you visit certain websites.
5.2 Cookies are used by the computer to remember your browsing preference, keep track of your interaction with the website and collecting data for access analytics purposes.

6. Protection of your Personal Data
6.1 Your Personal Data are protected from unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks by having reasonable safeguards in place that are appropriate to the sensitivity of the data.

7. Change of Policy
7.1 may revise and update the Policy to take into account changes in our business and/or any changes in legal or regulatory requirements.

8. Contact Information
8.1 If you have any questions or comments regarding the Policy, please contact us at

Data Privacy Practices

As you may be aware, the European’s General Data Protection Regulation (GDPR) will come into effect on May 25, 2018. Under EU law, an EU resident has the right to know the details and purpose of personal data – also known as personal information – is processed (collected, used, stored) by any organisation.

Some of the services offered on our website require the processing of your personal data.

  1. Membership application
  2. Membership application and renewal payment (involve third party website such as Paypal)
  3. Pro bono coaching volunteer application
  4. Conference related sales 

Your personal data and our website

APAC collects your personal information only to the extent necessary to fulfill a precise purpose related to our tasks as an institution (as laid in the mission of our constitution 3.1).

We will generally contact you only via the email you have provided to us and will contact you by phone only if your email contact does not work or in urgent cases.

We do not reuse the information for another purpose that is different to the one stated;

We put in place measures to guarantee that your data are kept up-to-date and processed securely;

Under certain conditions outlined in law, we may disclose your information to third parties, (such as law enforcement authorities) if it is necessary and proportionate for lawful, specific purposes;

We will never divulge your personal data for direct marketing purposes;

You have the right to access your personal information, to have it corrected and the right to recourse; at any time if you believe your data protection rights have been breached;

We do not keep your personal information for longer than necessary for the purposes for which we collected it;

However, we may keep your information for a longer period for historical, statistical or scientific purposes with the appropriate safeguards in place. 

Social Media

We use social media to present our work through widely used and contemporary channels including YouTube page, Facebook page and LinkedIn. Cookies are not set by our display of social media buttons to connect to those services when our website pages are loaded on your computer (or other devices) or from components from those services embedded in our web pages.

Each social media channel has their own policy on the way they process your personal data when you access their sites. For example, if you choose to watch one of our videos on YouTube, you will be asked for explicit consent to accept YouTube cookies; if you look at our Facebook Page activity, you will be asked for explicit consent to accept Facebook cookies; the same applies for LinkedIn. If you have any concerns or questions about their use of your personal data, you should read their privacy policies carefully before using them.

Thank you for being part of the APAC Coaches community and for trusting us to manage your personal information with transparency, honesty and care. If you have any questions about these changes and their impact on you, please contact us at