A webinar with Heather Frost, PCC on Wednesday, 26 November 2025, 7PM – 8:30PM SG/HK time.
How “I” understand “me” and make sense of “my” world and experience is a fundamental question for understanding human behaviour and agency. Yet, we don’t understand “self” the same way. Instead, Concept-of-Self, our subjective, individual, and introspective understanding of self can differ in three distinct ways and is understood on a spectrum: Stability-of-Self, Thoughts-of-Self, and Unity-of-Self. Individuals may understand the self as being the same over time (versus lacking psychological continuity), understand their thoughts as intrinsic to being me (versus pure mental events), or understand their self as united and one (versus Multiplicity-of-Self).
In this session, participants will be introduced to Concept-of-Self through a blend of content, personal reflection, experiential exercises with other coaches. Grounded in research and filled with practical client examples, this is a thought-provoking session that will challenge your assumptions and enhance your self-awareness of what it means to “be” a reflective practitioner.
3 Key Takeaways
- Understand the Concept-of-Self as a validated psychometric construct, learn about the three factors found in the Concept-of-Self Scale (CoSS) and explore how this relates to coaching.
- Build awareness of how the inner world of the client (beliefs and attitudes about themselves) can influence their outer world (beliefs in agency, meaning, free will and control) and how this might show up in your coaching practice.
- Understand your own Concept-of-Self and increase self-awareness of how this may influence the coaching relationship. Develop greater psychological mindedness in what shapes how you live your life, and how your client lives theirs.
About the Speaker
Heather Frost, PCC, is the Founder of People and Practice, Co-founder of Think Perspective, External Faculty at Henley Business School (UK), EMCC Senior Practitioner and an ICF (PCC) Coach. Heather holds an MSc in Coaching and Behaviour Change and brings over 20 years of global experience in team and individual coaching, leadership development, and organisational consulting. Heather is currently a Doctoral Researcher exploring how understanding Concept-of-Self can increase psychological mindedness and self-awareness of life choices which shape “who I am now and becoming who I want to be”. Heather is a regular speaker, facilitator, and writer on the Concept-of-Self to both academic, practitioner and professional audiences in coaching, coaching psychology, and organisational development.
Registration Details
Topic: Understanding of the Self and Being “Me”: Concept-of-Self and practical implications for coaching practice
When: Wednesday, 26 November 2025, 7PM – 8:30PM SG/HK time
Where: On APAC’s Zoom
Fee: I. APAC Members – FREE; II. Non-members – SGD 15.00
How to register:
APAC Members, please log in to your account first to access the Zoom registration link.
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NON-MEMBERS, REGISTER HERE >>
Non-Member Registration Deadline: Tuesday, 25 November 2025, 7PM SG/HK time
After registering, you will receive a confirmation email from “Zoom <no-reply@zoom.us>” containing information about joining the meeting. Please save the event in your calendar. If you cannot find the confirmation email in your inbox, please check your spam/junk folder.
If you have any questions, please email us at info@apacoaches.org
Category: Power Hour: A learning webinar to build coaching competencies through knowledge-exchange and experience-sharing where you can earn CCEU credits.
View Video Recording: Click here for video link. (APAC Members only)
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