About Us

Who We Are

Established in 2007, Asia Pacific Alliance of Coaches (APAC) aims to be the Coaching Voice of Asia Pacific and bring the power and value of coaching to every workplace and home. With coaches representing more than 20 countries, we bring diverse backgrounds and multicultural uniqueness as we collaborate to reach new heights in coaching professionalism.

Where We Began

Our founder, late Mr. Foo See Luan, first established the International Coaching Federation (ICF) Singapore Chapter, and saw the need to unify the coaching fraternity in the Asia Pacific region. Hence, he created APAC as the regional forum for coaches to reach new coaching professionalism and collaborate with one another. This move allows for collective learning and wisdom that cater to the time zones and cultural diversities and richness found in this part of the world.

What We Do

Nearly two decades now, APAC’s ongoing Research continues to explore and deep dive into the cultural, geopolitical and economic nuances of this region as applicable to coaching. We have conducted the Asia Coaching Benchmark and Future of Coaching surveys to keep pace with coaching trends.

APAC has shared the gift of coaching with social service agencies, communities, and schools through pro bono coaching. This allows coaching to be shared with all parts of the region, remembering the often-forgotten ones.

Our monthly webinars and peer coaching practices led by seasoned and master coaches, and our quarterly newsletters, “APAC Voice”, equip us to keep pace with the evolution and standards of coaching.

Vision

To be the Coaching Voice of Asia Pacific

Mission

To bring the power and value of coaching to every workplace and home

Our Values

Professionalism and Ethics

We work with integrity and abide by proficient coaching principles.

Quality

We believe in the highest standards of excellence in all coaching.

Diversity and Inclusion

We value the diversity in coaches, coachees, & organisations. We celebrate our differences and see it as our strength.

Learning

We believe in continuous development, technology, and innovation.

Service

We believe in serving through coaching and desire to create a positive impact on the communities served.

Engagement

We believe in working with our coaching community internally and society at large to create more possibilities and solutions for all.

Join us and be a part of our coaching family