Asia Coaching Benchmark Survey

The purpose of this coaching survey is to establish baseline of the coaching industry in Asian markets and track its development over time.  It identifies trends and new insights to support the advancement of this relatively new profession. This is a 120+ question survey done once in 2-3 years.

This survey collects information on coaching practice, process, outcome and demographics from both clients (primarily companies) and coaching providers (external/internal) to obtain the full story from both sides. The approach blends both qualitative and quantitative methods to reach 3 categories of stakeholders,viz. companies (usually HR representatives), internal and external coaches.

The coaching survey was first carried out in 2012 and continued thereafter in 2012, 2014, 2017 and 2019.  The studies were conducted in English, Chinese, & Bahasa Indonesia.The first three studies were done in mainland China. The fourth one covered mainland China, Hong Kong and India. Indonesia, Philippines and Singapore were added in the fifth benchmark study completed in 2019.  The aim is to include other Asia Pacific markets in future studies.