Brenda Bence, MBA, CSP


Brenda Bence is passionate about two things: leadership and branding – and how the two work together. As Founder and President of Brenda Bence International (with offices in the U.S. and Asia), Brenda helps companies and executives build inspiring leadership brands. After earning her MBA from Harvard Business School, Brenda spent the first part of her career building mega brands for Fortune 100 companies like Procter & Gamble and Bristol-Myers Squibb, where she was a senior leader responsible for brands across 50 countries. Running her own company since 2002, Brenda’s clients span 30 countries across 6 continents and include some of the world’s largest and most trusted organizations, such as 3M, AIG, Bayer, BCG, Citi, Credit Suisse, Deloitte, Fox, GIC, GroupM, JLL, Johnson & Johnson, KPMG, MasterCard, Microsoft, Morgan Stanley, Ogilvy, Pizza Hut, PwC, Sheraton Hotels, Sime Darby, Standard Chartered Bank, Stryker, Tata, Takeda, ThyssenKrupp, UBS AG, U.S. Department of State, VF, and the Young Presidents Organization, to name a few. Named #10 of the World’s Top 30 Coaching Professionals and #1 of the World’s Top 30 Branding Experts. She is honored to have been recognized by Thinkers50 as one of the Top 50 World Leaders in Coaching. Brenda brings a unique approach to leadership branding. She has coached almost 1,000 executives from dozens of nationalities and 70 industries, to help them achieve peak performance as leaders. As a Certified Global Speaking Professional, Brenda delivers inspiring keynote addresses to international audiences around the world, presenting her unique and proprietary content in an approachable and humorous way at conferences, conventions, and corporate gatherings. Brenda is the author of 11 award-winning books. As a columnist on executive coaching, leadership, and branding, Brenda’s articles have been featured in more than 400 media outlets across the world, including Reader’s Digest, Financial Times, Investor’s Business Daily, Entrepreneur Magazine, SmartMoney,, and The Los Angeles Times. Brenda is a popular guest on radio and television shows.

Coaching Specialties

C-Suite Peak Performance Coaching, Corporate/Executive Coaching, Executive Leadership Development, Global Leadership Coaching, Leadership Personal Brand Development, Leadership Team Coaching, People Management and Leadership Coaching, Sounding-Board Coaching for Senior Leaders, Success/Career Coaching, Transition Coaching, Women in Leadership Coaching

Coaching Mode

Face to Face, Telephone, Global Reach with Telephone

Coaching Certification

Associate Certified Coach (ACC)

Other Coaching Certification

Int’l Coach Federation, Int’l Association of Facilitators, Global Speakers Federation

Professional Organization

Brenda Bence International

Other Professional Organization

International Coach Federation (USA and Singapore)

Number Of Years In Coaching


Coaching Involvement

Full Time