Attracting Leads & Conversion – A Social Selling Approach

A webinar with Joy Abdullah on Wednesday, 3 February 2021, 8PM – 9PM SG/HK time.

For many coaches, one of the most challenging aspects of running a coaching business is marketing. How do I position myself in a marketplace full of coaches? How do I make myself stand out from the crowd? Will this even get me clients?

This is where “social selling” comes in. It’s all about engagement, that is what creates the difference in social selling.

Social selling involves having personalized conversations, which are focused on giving the recipient a perceived value. Through the giving of this value, the recipient forms trust and familiarity which results in a business transaction.

Social selling involves:

  1. Having a strong personal brand that adds credibility and creates trust.
  2. Having a clear understanding of who your ideal client is.
  3. Having a communication strategy that delivers a clearly perceived value which resonates.
  4. Ensuring frequency and consistency in the communication.

Join us for a dynamic session on how social selling works for coaches with strategic marketing expert Joy Abdullah!

About the speaker:

Joy Abdullah is the Founder of Humanizing Business, a strategic marketing advisory company. He is a strategic marketing specialist who guides SME businesses in the Accounting, Legal, Healthcare, Executive Training & Coaching industries in making marketing be their strategic differentiator, resulting in having engaged clients and community.

It’s all about engagement. Joy focuses on building an emotive engagement using the business’ personal brand, through their story, message, and voice. Operating this way creates internal engagement within the business, one that ripples out, resulting in a brand experience that engages the customer.

I. APAC Members – FREE
II. Non-members – SGD 15.00

ICF CCE Units: This Business Boost will earn APAC members and Non-members who attend the full session 1 Resource Development (RD) CCE unit, which will be issued in July 2021.


Registration Deadline: Tuesday, 2 February 2021, 8PM SG/HK time

After registering, you will receive a confirmation email from “APAC Coaches <>” containing information about joining the meeting. If you cannot find the confirmation email in your inbox, please check your spam/junk folder.

If you have any questions, please email us at

Category: Business Boost: A collaborative platform to support business growth.

View Video Recording: Click here for video link. (APAC Members only)

For upcoming Monthly Talks, click here.