Coach
Brenda Bence, MBA, CSP
brenda@brendabence.com | http://www.brendabence.com | SingaporeBIO NOTES
Brenda Bence is a Certified C-Suite Executive Leadership Coach, inductee into the Professional Speaker Hall of Fame, internationally recognized leadership branding expert, and the author of several award-winning corporate and leadership branding books. With an MBA from Harvard Business School, Brenda first made a name for herself when building mega brands for multinational corporations like Procter & Gamble and Bristol-Myers Squibb, where she was a senior executive responsible for billion-dollar businesses across four continents and 50 countries. Brenda then left the corporate world and founded her own company. Now doing business across 30 countries and with offices in both the U.S. and Asia, Brenda provides executive leadership coaching and professional keynote speaking services to clients located in Southeast Asia, Greater China, the U.S./North America, Western & Eastern Europe, the Indian Subcontinent, Australia/New Zealand, and Africa. Brenda’s proprietary programs have been rated among the best leadership development programs across the globe. In 2025, Brenda is ranked by Global Gurus as the #3 Executive Coach worldwide and the #1 Branding Expert worldwide. She is also recognized by Thinkers50 and Coaching.com as one of the Top World Leaders in Coaching. Having been a senior executive herself, Brenda understands the challenges of the highest-level leadership jobs. As an external executive leadership coach, she has coached hundreds of executives from 60 nationalities and 70 different industries. She has served as Coach and Advisor to Board Chairs and CEOs of publicly traded companies on the NYSE and NASDAQ, as well as the London, Hong Kong, Singapore, and Malaysia Stock Exchanges. As a Global Certified Speaking Professional, Brenda is in demand as a keynote speaker across six continents. She has addressed audiences at conferences, conventions, and companies all across the globe for clients such as 3M, AIA, Bank of America, BP, Citigroup, Danone, Deloitte, Lilly, Lazada Group, General Motors, Google, The Hershey Company, ING Bank, Johnson & Johnson, KPMG, Kraft Heinz, Microsoft, Morgan Stanley, Ogilvy, PwC, Shell, Sheraton Hotels, Shiseido, Standard Chartered Bank, UBS AG, U.S. Department of State, and the Young Presidents Organization, just to name a few. An avid author and writer, Brenda’s 11 books have collectively won more than 50 international book awards. As a columnist and blogger, Brenda writes articles related to leadership, executive coaching, and branding. Brenda and her articles have been featured in more than 450 media and publications across the world including NBC TV, Fortune, Reader’s Digest, Financial Times, Investor’s Business Daily, Entrepreneur Magazine, Kiplinger’s Personal Finance, SmartMoney, Cosmopolitan, Yahoo News, and The Los Angeles Times. Brenda is a popular guest on podcasts and radio shows. Brenda has sat on multiple public and private company boards as well as on not-for-profit boards. She has traveled to 100 countries, is an avid Mahjong player, and enjoys studying foreign languages.
COACHING SPECIALTIES
C-Suite Peak Performance Coaching,Corporate/Executive Coaching,Executive Leadership Development,Global Leadership Coaching,Leadership Personal Brand Development,Leadership Team Coaching,People Management and Leadership Coaching,Sounding-Board Coaching for Senior Leaders,Success/Career Coaching,Transition Coaching
COACHING MODE
Face to Face,Zoom & other video-conferencing media,Global Reach with Telephone
COACHING CERTIFICATION
Associate Certified Coach (ACC)
OTHER COACHING CERTIFICATION
Int'l Coach Federation, Int'l Association of Facilitators, Global Speakers Federation
PROFESSIONAL ORGANIZATION
Brenda Bence International
OTHER PROFESSIONAL ORGANIZATION
APAC (Asia Pacific Alliance of Coaches), Asia Professional Speakers Singapore (APSS), CSP and CSP Global (Global Speaking Professional; Professional Speaker Hall of Fame), American Chamber of Commerce (Singapore), Board Certified Coach (BCC), Global Speakers Federation, International Coach Federation, Harvard Business Club of Singapore, National Speakers Association (NSA - USA), MG 100 Coaches
NUMBER OF YEARS IN COACHING
20
COACHING INVOLVEMENT
Full Time
GENDER
Female
What do you think you bring to Coaching
Devoted, down-to-earth, pragmatic. Quick to build rapport with a good sense of humor. Tough when needed, but supportive at the same time. As one former client said, “There was a benefit to Brenda being a female coach. She wasn’t a ‘shrinking violet,’ but she wasn’t a hard-charging, over-the-top type of coach either. She was an excellent challenger and an absolute role model for how to communicate.”
Past Work Experience
Procter & Gamble, Bristol-Myers Squibb
Current Position
President/Managing Director
Nature of Employment
Corporate
