The Neuroscience of Trust: What Every Coach Needs to Know

A webinar with Joseph Tigani on Wednesday, 19 July 2023, 7PM – 8:30PM SG/HK time.

Trust is the highest rated factor in the coaching relationship between a coach and client. How can you use the neuroscience of trust to produce better outcomes for your coaching clients? The speaker, Joseph Tigani, advocates that by understanding what trust is and how the brain produces trustworthy behaviors can help strengthen the coaching relationship.

Hence, knowing how to build and develop trust with clients can be a lot easier to do with a practical understanding of how the brain makes decisions about trust, and how it generates trust behaviors beneficial for both coaches and their clients. That can help the coaching relationship and your clients to take their own levels of trust to higher levels.

Joseph’s sharing will be based on his thesis on the neuroscience of trust in coaching (grade mark of 99%) combined with his own experience as an organizational neuroscientist and coach.

3 Key Takeaways

  1. Learn how the brain makes decisions about trust and trustworthy behavior, including who or what to trust.
  2. Learn how to apply neuroscience insights to help clients achieve better coaching outcomes.
  3. Learn to use the neuroscience of trust to strengthen your relationships with your clients.

About the speaker:

Joseph Tigani has had a lifelong interest in how to change behaviour through the way we think. He holds a master’s degree in Educational Neuroscience for which he researched the neuroscience of trust and brain plasticity (grade of 99%), and he is a member of the Australasian Neuroscience Society. He brings the benefits of decades of practical experience as a consultant, educator, executive, and coach. An engaging presenter, Joseph has previously delivered insightful presentations at global conferences for the International Coaching Federation, the European Mentoring and Coaching Commission, and the Asia Pacific Alliance of Coaches. He has degrees in business and law (honours). Joseph’s vision in creating the NeuroTrust™ Institute is to ‘build a world of trust’.

Topic: The Neuroscience of Trust: What Every Coach Needs to Know

When: Wednesday, 19 July 2023, 7PM – 8:30PM SG/HK time

Where: On APAC’s Zoom

I. APAC Members – FREE
II. Non-members – SGD 15.00


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Category: Power Hour: A learning webinar to build coaching competencies through knowledge-exchange and experience-sharing where you can earn CCEU credits.

View Video Recording: Click here for video link. (APAC Members only)

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